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On the morning of May 16th, the unveiling ceremony for the Li-Ning Star Champion Home was successfully held in Shunyi District, Beijing. Attendees included Li Fang, founder of Li-Ning Star Team; Zhang Ying, General Manager of Li-Ning Cycling Business Division; Liu Junlin, Executive Chairman of Li-Ning Star Team; Xu Weiduan, General Manager of official sponsor TREK China; Wang Hao, Marketing Director; Li Shu, Brand General Manager of official sponsor Elille; Zhang Mei, General

Following the investment, the Astana team will officially be rebranded as the XDS Astana Team.

On October 30, 2024, GARMIN, the world's leading navigation and wireless equipment manufacturer, also released its financial results.

Fox Factory's bicycle business revenue increased by 38.7% in the third quarter, with steady growth in the face of market headwinds.

SHIMANO's net sales of bicycle products declined by 12.3%, but performed strongly in Chinese market in the first three quarters of 2024

Thule Group recently released the third quarter financial report of 2024: New products drive growth and the work to build market positions.

On September 15, 2024, Decathlon, a sporting goods retail group from France, opened its first bicycle specialty store in Asia.

Recently, Shimano announced that its partnership with Amaury Sport Organisation (A.S.O.) will be extended to the end of 2028. This extension